深海福礼
“从营销传播角度的短期商业利益”与“从更广的商业维度和更长生命周期来思考可持续发展的商业美学”。“商业”与“美学”并不矛盾。
商业讲究可持续，而“美学”恰恰是商业在营销以外更多维度和更长期的可持续化。我们更应注重商业中的文化与美学。
中国新年，讲求的是热闹。
送礼，送祝福，家团圆，更是中国人骨子里不变的共情点。
如何包容传统的同时又具有新的立意和方式？
云纹、水纹、火纹中国传统纹样。红色、金色，中国传统节日用色。这是对文化的包容性。
海鲜礼盒的主视觉—“畅游在云海中”，这是对美的理解和想象，接下来就是对抽象事物具象化的过程
中国新年，讲求的是热闹。
送礼，送祝福，家团圆，更是中国人骨子里不变的共情点。
如何包容传统的同时又具有新的立意和方式？
云纹、水纹、火纹中国传统纹样。红色、金色，中国传统节日用色。这是对文化的包容性。
海鲜礼盒的主视觉—“畅游在云海中”，这是对美的理解和想象，接下来就是对抽象事物具象化的过程
Short term business benefits from the perspective of marketing communication "and" business aesthetics of sustainable development from a broader business dimension and longer lifecycle ". There is no contradiction between "commerce" and "aesthetics".Business emphasizes sustainability, and "aesthetics" precisely refers to the more dimensions and long-term sustainability of business beyond marketing. We should pay more attention to culture and aesthetics in business.
The Chinese New Year emphasizes excitement.
Gifts, blessings, and family reunion are also unchanging points of empathy in Chinese people's heart.
How to embrace tradition while also having new ideas and approaches?
Cloud pattern, water pattern, and fire pattern are traditional Chinese patterns. Red and gold are traditional Chinese holiday colors. This is inclusive of culture.
The main visual aspect of the seafood gift box - "swimming freely in the sea of clouds" - is the understanding and imagination of beauty, followed by the process of concretizing abstract things
The Chinese New Year emphasizes excitement.
Gifts, blessings, and family reunion are also unchanging points of empathy in Chinese people's heart.
How to embrace tradition while also having new ideas and approaches?
Cloud pattern, water pattern, and fire pattern are traditional Chinese patterns. Red and gold are traditional Chinese holiday colors. This is inclusive of culture.
The main visual aspect of the seafood gift box - "swimming freely in the sea of clouds" - is the understanding and imagination of beauty, followed by the process of concretizing abstract things
