中秋食月餅 
Eating mooncakes during the Mid Autumn Festival

经济下行的趋势，消费观念的转变，让设计赋予产品的帮助回归应有的边界，适度的设计带给人们更为松弛的亲切感。设计过程中对“餅”字进行微调，恰好就包含了“食、月、餅”三个字，即能用一个字代表月饼的食物属性，拆分开又可以有吃月饼的表达。信息排版中，有意把产品及口味介绍的中文信息层和品牌价值表达的英文信息层分开，通过中西文字体的互相“侵入”，希望可以呈现一种轻松、愉悦的排版形式。同时为了减少胶水使用，包装结构更多考虑用了自锁结构。

The downward trend of the economy and the change of consumption concept have made the help of design in products return to its proper boundaries, and moderate design brings people a more relaxed sense of intimacy. During the design process, the word "餅" was slightly adjusted to include the three characters "食, 月, 餅", which can represent the food attribute of mooncakes with one character, and can be separated to express the act of eating mooncakes. In information layout, the Chinese information layer that introduces products and flavors and the English information layer that expresses brand value are intentionally separated, and through the mutual "invasion" of Chinese and Western fonts, it is hoped to present a relaxed and pleasant layout style. At the same time, in order to reduce the use of glue, more consideration is given to using self-locking structures in packaging structures.