乐活 LIVE HOUSE
Creative Director:
Art Director:
Designer:
Copywriter:
Creative Director:
Art Director:
Designer:
Copywriter:
乐活LIVEHOUSE将丰富的娱乐文化体验与更深层次的精神文化认同融合，让受众群体摆脱压力从生活的“无望”中感受“热望”。
乐享真我的自由，挚爱美好的生活,是当下一种认可的生活方式，也是渴望传达与连接受众的核心价值，将设计的关键定义在如何通过视觉快速识别品牌属性以及将品牌的特点展现出来。
乐活标识分为图形与文字两部分，乐活中的“乐”作为标识主要的识别特征，将乐字像素化处理，与具有空间感的立方体结合，通过立方体棱角进行一个转折，将乐右下角的“点”转移在侧面形成感叹号和字母H的正负图形，与正面图形产生左右呼应的关系，从而作为乐活LIVEHOUSE一个独一无二的辨识图案，又在一定程度上赋予相应的舒适感与娱乐感达到一个轻松的氛围，在此基础上来不断调整形态，最终形成符合人体视觉舒适度的标识，配合文字，从而是乐活LIVEHOUSE重要的视觉呈现。
乐享真我的自由，挚爱美好的生活,是当下一种认可的生活方式，也是渴望传达与连接受众的核心价值，将设计的关键定义在如何通过视觉快速识别品牌属性以及将品牌的特点展现出来。
乐活标识分为图形与文字两部分，乐活中的“乐”作为标识主要的识别特征，将乐字像素化处理，与具有空间感的立方体结合，通过立方体棱角进行一个转折，将乐右下角的“点”转移在侧面形成感叹号和字母H的正负图形，与正面图形产生左右呼应的关系，从而作为乐活LIVEHOUSE一个独一无二的辨识图案，又在一定程度上赋予相应的舒适感与娱乐感达到一个轻松的氛围，在此基础上来不断调整形态，最终形成符合人体视觉舒适度的标识，配合文字，从而是乐活LIVEHOUSE重要的视觉呈现。
lehuo LIVEHOUSE integrates rich entertainment cultural experience with deeper spiritual Cultural identity, so that the audience can get rid of pressure and feel "aspiration" from the "hopelessness" of life.
The freedom of enjoying oneself and loving a beautiful life is a recognized way of life nowadays, and it is also a core value that yearns to convey and connect with the audience. The key definition of design is how to quickly identify brand attributes and showcase brand characteristics through visual means.
The Lehuo logo is divided into two parts: graphics and text. The "Le" in Lehuo is the main recognition feature of the logo. The Lehuo character is pixelated and combined with a spatial cube to make a transition through the cube's edges. The "point" in the lower right corner of Lehuo is transferred to the side to form a positive and negative graphic of the exclamation mark and letter H, which corresponds left and right with the positive graphic, As a unique identification pattern for Lehuo LIVEHOUSE, it also gives corresponding comfort and entertainment to a certain extent, achieving a relaxed atmosphere. Based on this, the form is constantly adjusted, and ultimately forms a logo that conforms to the visual comfort of the human body, combined with text, which is an important visual presentation for Lehuo LIVEHOUSE.
The freedom of enjoying oneself and loving a beautiful life is a recognized way of life nowadays, and it is also a core value that yearns to convey and connect with the audience. The key definition of design is how to quickly identify brand attributes and showcase brand characteristics through visual means.
The Lehuo logo is divided into two parts: graphics and text. The "Le" in Lehuo is the main recognition feature of the logo. The Lehuo character is pixelated and combined with a spatial cube to make a transition through the cube's edges. The "point" in the lower right corner of Lehuo is transferred to the side to form a positive and negative graphic of the exclamation mark and letter H, which corresponds left and right with the positive graphic, As a unique identification pattern for Lehuo LIVEHOUSE, it also gives corresponding comfort and entertainment to a certain extent, achieving a relaxed atmosphere. Based on this, the form is constantly adjusted, and ultimately forms a logo that conforms to the visual comfort of the human body, combined with text, which is an important visual presentation for Lehuo LIVEHOUSE.
