這有山the HILL
这有山是位于长春的创新型现代山丘景区小镇,建筑风格犹如将丽江古城带到室内景区之中。有趣而富有文化的商业业态,店铺错落在复杂的古城街区当中,游山赏景,不亦乐乎。

这有山的标志同样希望传达这样的画面感受,游于山中而不见山。标志中没有用具象的山的图形来描绘,而是借中英文字体刻意为之的错落秩序,书法字体的行笔之势,无不在传达山的动势构成与变化趣味。

空间导视系统作为错综复杂的街区场景中的重要识别与指示作用,同样需要被清晰的规划呈现...
The Hill an innovative modern hill scenic town located in Changchun, The architectural style is like bringing the Old Town of Lijiang into the indoor scenic spot. There are interesting and culturally rich commercial format with shops scattered among complex ancient city blocks.  It's a pleasure to visit the mountains and enjoy the scenery.

The logo also hopes to  convey the feeling of travelling in the mountains without seeing them. The logo does not use the image of the mountain to describe it, but deliberately uses Chinese and English fonts to create a staggered order, the calligraphy style conveys the dynamic composition and changing interest of the mountains.

The spatial guidance system, as an important recognition and indication function in complex street scenes, also needs to be clearly planned and presented.